Custom Solutions Team

We are a global team of 20 with people on the ground in the major pharma and biotech markets of the US, Europe, and Japan.  Our team has over 140 years’ of combined analytics experience with advanced degrees / PhDs in areas including Molecular Medicine, Biomedical Science, Natural Sciences, Genetics, Neuroscience, and Clinical Pharmacology. 

Since our inception in 2015, Custom Solutions has undertaken over 200 profiling, benchmarking, modeling, validation and verification projects for more than 100 clients across the pharma and biotech ecosystems.  Our clients range from startups to major pharma, as well as consultancies, investors, industry suppliers and banks for whom we have provided insight into their: Market Analysis & Competitive Intelligence, Corporate Strategy, Franchise Planning, Market Expansion, Forecasting, Mergers & Acquisition, New Product Development, Market Access, Pricing & Commercialization challenges.

By engaging with Evaluate Custom Solutions you can rest assured that you are getting access not only to our industrywide  data, but because of our demonstrable experience, you have some of the best methodologies, technologies and expertise at your disposal. 

Client Engagement

Melody Marden

USA: Melody Marden

Melody Marden is a US-based Custom Solutions Senior Director with over 30 years of life sciences and healthcare industry experience. Melody previously worked for a top 10 pharmaceutical company, driving strategic direction for all key brands, and for a leading PBM, developing the first national smoking-cessation disease management program (offered to 40 million). The protocols Melody developed became the basis for a national smoking cessation program available today, plus programs in diabetes, CHF, HTN, asthma, GERD, and others. Melody earned M.S., Evaluative Clinical Sciences at Geisel School of Medicine, Dartmouth College, where she studied epidemiology/biostatistics, clinical decision making, health policy and quality improvement, and survey design. She is certified in Managed Care through the American College of Managed Care Medicine. Melody was inducted into “International Who’s Who of Professional and Business Women”, recognizing contributions in fields of Informed Decision Making and Disease Management.

Melody.Marden@evaluate.com

Sharaz Niwaz

USA: Shahraz Niwaz

Shahraz Niwaz is a US-based Custom Solutions Senior Director with over 10 years of medical, life sciences and healthcare industry experience, working for a global Life Sciences consulting firm, top global data company and global diagnostics company. Shahraz also conducted primary research as a British Heart Foundation fellow researching and coordinating a longitudinal dietary intervention trial. He holds a MSc in Toxicology from the University of Birmingham, UK, with his Masters Thesis results published in Atherosclerosis. Shahraz is fluent in English, Urdu, and Punjabi.

Shahraz.niwaz@evaluate.com

Dr. Trajko Spasenovski

EMEA & India: Dr. Trajko Spasenovski

Dr. Trajko Spasenovski is a Europe-based Custom Solutions Senior Director with over 20 years of medical, life sciences and healthcare industry experience. Trajko spent 10+ years in the molecular biology, microbiology, reagent space across both laboratory and diagnostic services, across 4 organizations, as well as over 6 years supporting top global life sciences companies in Europe as well as APAC and emerging markets. Trajko earned Doctor of Medicine from St Cyril and Methodius University, Macedonia, and a PhD in Molecular Microbiology from King’s College London with a thesis focused on “Modelling Bacterial Communities in Cystic Fibrosis Lung Infection”. Trajko has native Fluency in 5 languages - English, Macedonian, Croatian, Serbian, and Bulgarian.

Trajko.Spasenovski@evaluate.com

Sonoko Sunaoshi

Japan: Sonoko Sunaoshi

Sonoko Sunaoshi is a Japan-based Custom Solutions Senior Director with over 15 years experience working in the life science and healthcare industries. Based in Tokyo, Japan, Sonoko has spent >12 years working in the data and custom solutions space and over 5 years in preclinical and clinical laboratory services for the pharmaceutical, medical device and biotechnology industries. Sonoko is fluent in both English and Japanese.

Sonoko.Sunaoshi@evaluate.com

Client Solutions

Dr. Paul Verdin

Europe: Dr. Paul Verdin

Dr. Paul Verdin is the Head of Custom Solutions with over 15 years experience across academic research and consulting. Paul leads the development and management of Evaluate’s Custom Solutions business incorporating all aspects of forecasting and valuation analysis, product strategy assessment, industry trend and outlook analysis, and data feed/API delivery. Paul has worked with a wide range of client organisations across the pharma ecosystem from startup biotechs seeking external perspectives into product strategy and positioning, to suppliers seeking insight into potential customer organisations, to large pharma Corporate Strategy groups providing insights directly to major pharma Executive teams. Paul has a PhD in Neuropharmacology (Lawes Trust Award studentship at University of Nottingham / Rothamsted Research).

Tsz Tsang Dr Tsz Tsang is the Global Delivery Lead for Custom Solutions with over 20 years experience across academia, pharma & medtech, and consulting. His expertise is in competitive intelligence analysis, R&D performance insights, market valuation, competitive landscaping, and external innovation support. Tsz is an Honorary Research Fellow at Imperial College London, having studied aetiological mechanisms underlying neurodegenerative and neuropsychiatric disorders. 
 
Dr. Munehisa Kurosaka

Japan: Dr. Munehisa Kurosaka

Dr. Munehisa Kurosaka is Senior Customs Solutions Manager, APAC with over 20 years experience across academia(Japan and US), pharma, and consulting. His strength is in finding challenges and providing the appropriate data solutions through discussions with clients, which are backed by his strong scientific background and pharma experiences. Munehisa was a Visiting Fellow at the National Cancer Institute, having studied leukocyte migration in inflammatory situations in vivo. He then moved to AIST in Japan to study bone metastasis of breast cancer though the use of mouse models. Munehisa has also worked within a Japanese pharmaceutical company as basic researcher, and organized and operated product (cell therapy) introduction team, and corresponded to PMDA. 

Joshua Levy

USA: Joshua Levy

Joshua Levy is a US Customs Solutions Manager with over 10 years of experience in healthcare consulting, data science, and research. His expertise lies in leveraging market access analytics to answer targeted client questions related to market landscape, payer restrictions, and patient behaviour. He is also trained in advanced analytics for statistical modelling and trending of multivariate data. Previous projects include: “Payer contracting and patient assistance strategy on a product and portfolio level”, “Strategy workshop for large pharma company advising on payer contracting in the context of an anticipated launch of a competitor product”, and “Sizing of addressable market and volume forecasting for pipeline products”. Joshua holds a Master of Science in Cognitive Psychology from University of Massachusetts Amherst and undergraduate degrees from McGill University in Montréal, Canada

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