Connected data gives you a clearer picture
At Evaluate we collect, calibrate and connect the pharmaceutical world's data.
Evaluate ("Evaluate/we/us") is committed to ensuring that your privacy is protected.
We aim to be as open and transparent as possible around the information we collect when you visit our websites, including through the use of "cookies".
This policy explains what cookies are and how we use them. It also explains the different types of cookies we use, and how you can change or delete them.
Evaluate Limited, a company registered in England & Wales, Company Registration no. 5876322, registered office at One Silk Street, London EC2Y 8HQ, UK
Telephone +44 207 377 0800
Facsimile +44 207 539 1801
1. What are cookies?
1.1 Cookies are small text files they are stored by your browser onto your computer or mobile device. They are widely used in order to make websites work or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognise you and remember important information that will make your use of a website more convenient (e.g. by remembering your user preferences). Web beacons or other similar files can also do the same thing. We use the term "cookies" in this policy to refer to all files that collect information in this way
1.2 Most web browsers automatically accept cookies, but if you do not want information collected this way, there is a simple procedure in most browsers that allows you to deny or accept the cookies feature (please read section 3 below for more details about how to do this).
1.3 The two types of cookies we use are known as "session" cookies and "persistent" cookies.
1.4 Session cookies
A session cookie is used each time you visit our website to give you a session ID. We use this type of cookie to link your actions on our website and each session cookie will only last for a browser session. Each browser session will start when you open your browser window and finish when you close your browser window. After your visit to our website all session cookies are deleted. Each time you visit our website you will have a different session ID.
1.5 Persistent cookies
A persistent cookie has a longer lifetime than a session cookie and lasts for the period of time specified in the cookie (this will vary from cookie to cookie). This type of cookie will not be deleted when you close your browser window and will be activated every time you visit a website which created that particular persistent cookie.
2. The types of cookies Evaluate use
To help you understand the cookies we use on our website, we have classified each cookie as one of the following:
We also use first party cookies in conjunction with Google Analytics. These are used to gather data on visitor trends. All information gathered from these cookies is anonymous and is used to improve the usability of the site. If you wish to review Google’s position on privacy with respect to it analytics services visit http://www.google.com/intl/en_uk/analytics/privacyoverview.html
We also use first party cookies in conjunction with Marketo. These are used for marketing purposes. If you wish to review Marketo’s position on privacy with respect to it analytics services visit http://legal.marketo.com/privacy/
We also use first party cookies in conjunction with AT Internet. These are used for website analytics so we can see which content is the most popular on our website. purposes. More about their policies can be found here https://www.atinternet.com/en/company/data-protection/ and you can opt out of their tracking here http://www.xiti.com/en/optout.aspx.
The list of cookies in use on this website is as follows:
|Cookie name||Cookie provider||Purpose||Description|
|test_cookie||Functionality||Used to check if the user's browser supports cookies.|
|_mkto_trk||Marketo||Performance||Website analytics and pre-populating some forms on this website with your information if you have supplied it to us.|
|_lo_np_<Poll ID>||Lucky Orange||Performance||Set if a user should no longer receive a particular poll.|
|_lo_bn||Lucky Orange||Performance||Indicated this visitor has been banned from tracking.|
|_lo_uid||Lucky Orange||Performance||Unique identifier for the visitor.|
|_lo_rid||Lucky Orange||Performance||ID of visitors current recording|
|_lo_v||Lucky Orange||Performance||Total number of visitor's visits.|
|__lotl||Lucky Orange||Performance||URL of the visitor's original landing page, if any.|
|__lotr||Lucky Orange||Performance||URL of the visitor's original referrer, if any.|
|_sharethis_cookie_test_||ShareThis.com||Functionality||ShareThis.com provides the service which use to allow you to share our content on social media such as Twitter or LinkedIn|
|atuserid||AT Internet||Performance||Website analytics|
|download||Evaluate||Functionality||Prevent multiple popups of the same nature.|
2.1. Strictly necessary cookies
2.1.1. What are strictly necessary cookies?
These cookies are essential to our website in order to enable you to move around it and to use its features, such as remembering information you have entered on forms when you move to other pages within a browser session. Without strictly necessary cookies, we may not be able to provide certain services which you have asked for and our website will not perform as smoothly as we would like it to for you.
2.1.2. How do I consent to Evaluate's use of strictly necessary cookies?
Accepting strictly necessary cookies is a condition of using our website. If you reject these cookies then we cannot predict how our website will perform when you visit it nor guarantee your security.
2.2. Performance cookies (including Analytical cookies)
2.2.1. What are performance cookies?
Performance cookies collect information about your use of our website and enable us to improve the way it works. For example, performance cookies will show us which are the most frequently visited pages on our website, help us record any difficulties you have with our website and show us whether our advertising is effective or not (but note that performance cookies do not collect information to display targeted advertising on other websites).
Performance cookies do not collect information that identifies you personally and all information that is collected by these cookies is aggregated and anonymous.
2.2.2. How do I consent to Evaluate's use of performance cookies?
Accepting performance cookies is a condition of using our website. If you reject these cookies then we cannot predict how our website will perform when you visit it nor guarantee your security.
2.3. Functionality cookies
2.3.1. What are functionality cookies?
Functionality cookies allow us to remember the choices you make on our website and to provide enhanced and more personal features. We also use functionality cookies to remember changes you have made to our website, such as customising a certain webpage, remembering if we have asked you to participate in a survey and for other services you request. All of these features help is to improve your visit to our website.
Functionality cookies also allow us to track which parts of our website you click on. This helps us to track the usage of the each part of the site, identify market need and track the user experience of our site.
Our functionality cookies will not track your activity on other websites.
2.3.2. How do I consent to Evaluate's use of functionality cookies?
You can control our use of functionality cookies. We explain how you can manage the different cookies we use on our website in section 3. If you prevent the use of functionality cookies then this may mean that we cannot offer some services on our website and may interrupt your enjoyment of it (for example, we may not be able to record your request not to offer you a particular type of service). This may also mean we are limited in the scope of support we can offer you.
3. Managing cookies
3.1. You can control which cookies you receive and which you keep on your device. Unless you have adjusted your browser settings so that it will refuse our cookies, our system will issue cookies when you visit our website.
3.2. Many web browsers can be set up to ask for your prior consent before an individual cookie is set on your device. This will give you control over your cookies, but naturally may interfere with your browsing experience i.e. if you have to accept each cookie on our website (and other websites you visit).
Other websites which provide information about cookies and allow you to manage your privacy can be found at www.aboutads.info or optout.networkadvertising.org for US-based users and www.youronlinechoices.eu for users in the EU.
For information on how to control cookies on web browsers which are not listed on the link above, or on other devices which you use to view our website (such as on mobile phones or other mobile devices) please refer to your user manual.
3.3.1. Please note that by deleting cookies or disabling future cookies you may be unable to access certain areas or features of our website and it will mean that settings such as your stored username and password may have to be reset. If you adjust your cookie settings this will also affect other websites that you visit.
4. Do we track whether users open our emails?
Our emails may contain a single, campaign-unique "web beacon pixel" to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to users and to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.