{"id":66362,"date":"2026-09-11T15:00:58","date_gmt":"2026-09-11T15:00:58","guid":{"rendered":"https:\/\/www.evaluate.com\/%e3%82%ab%e3%83%86%e3%82%b4%e3%83%aa%e3%83%bc%e3%81%aa%e3%81%97\/turning-rd-benchmarks-into-competitor-signals\/"},"modified":"2026-11-02T06:17:12","modified_gmt":"2026-11-02T06:17:12","slug":"turning-rd-benchmarks-into-competitor-signals","status":"publish","type":"post","link":"https:\/\/www.evaluate.com\/ja\/blog\/turning-rd-benchmarks-into-competitor-signals\/","title":{"rendered":"R&#038;D\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u7af6\u5408\u30b7\u30b0\u30ca\u30eb\u3078\u8ee2\u63db: \u88fd\u85ac\u4f01\u696d\u306e\u7af6\u5408\u5206\u6790\u306b\u3082\u305f\u3089\u3059\u65b0\u305f\u306a\u4fa1\u5024"},"content":{"rendered":"<p><strong>2026\u5e749\u670816\u65e5\u30fb17\u65e5\u306b\u7c73\u56fd\u3067\u958b\u50ac\u3055\u308c\u308bPharma CI 2026\u306b\u3066\u3001\u30a8\u30d0\u30ea\u30e5\u30a8\u30fc\u30c8\u306f\u7af6\u5408\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\uff08CI\uff09\u306b\u304a\u3051\u308b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578bAI\u306e\u6d3b\u7528\u3001R&amp;D\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u7af6\u5408\u30b7\u30b0\u30ca\u30eb\u3078\u3068\u5909\u63db\u3059\u308b\u65b0\u305f\u306a\u8996\u70b9\u3001\u305d\u3057\u3066\u65b0\u3057\u3044\u7af6\u5408\u5206\u6790AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300cAtlas CI\u300d\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n<p><a href=\"https:\/\/usa.pharmaciconference.com\/\" target=\"_blank\" rel=\"noopener\">Pharma CI<\/a> is just around the corner again \u2013 it seems to come around quicker every year! The Evaluate team is heading to Newark and we\u2019re looking forward to spending a few days in the company of pharma competitive intelligence (CI) teams to discuss all the big topics on their minds.<\/p>\n<h4>Agentic AI for competitive intelligence<\/h4>\n<p>Inevitably AI will be top of the agenda. It\u2019s been a key focus for the past few years, but the speed at which the technology is evolving means that there\u2019s a lot to talk about. Agentic AI is likely to be the buzzword of the conference which is exciting because we recently launched a dedicated agent specifically designed for competitive intelligence \u2013 <a href=\"https:\/\/www.evaluate.com\/ja\/solutions\/norstella-atlas-ci\/?utm_campaign=EV-EVBRAND-202609-GLOB-atlas-ci&#038;utm_source=Evaluate&#038;utm_medium=website&#038;utm_content=blog\" target=\"_blank\" rel=\"noopener\">Atlas CI<\/a>. The tool leverages Norstella-trusted data to deliver fully sourced, validated landscape insights; even better, the insights are delivered in slides designed by CI professionals!<\/p>\n<p>Reading R&amp;D benchmarks as competitor signals<\/p>\n<p>Speaking of insights, I\u2019ll talk about the latest industry productivity benchmarks during my presentation <em>\u201cFrom Benchmark to Battleground: A Competitive Intelligence Lens on Pharma Productivity\u201d<\/em> which takes place on Wednesday afternoon. The session draws from a new piece of analysis that Norstella released recently \u2013 <a href=\"https:\/\/www.norstella.com\/p3i\/\" target=\"_blank\" rel=\"noopener\">the Pipeline-to-Patient Productivity Index<\/a>. In my presentation, I\u2019ll cover three key things:<\/p>\n<ul>\n<li>How we can reframe the headline R&amp;D metrics from the report as competitor signals.<\/li>\n<li>What company-level deviation from the benchmark, in development speed and Phase I risk, reveals about which competitors are changing strategy.<\/li>\n<li>How to use benchmarks as an early-warning system for competitor strategy.<\/li>\n<\/ul>\n<h4>A roundtable for CI leaders<\/h4>\n<p>We\u2019re also getting a bit more hands-on this year. My colleague Suzanne Caruso, President of Clinical, Regulatory, and Strategic Intelligence at Norstella, will be running a roundtable for CI leaders. It will be a facilitated discussion around three core questions:<\/p>\n<ol>\n<li>Which workflows are CI teams handing off to AI agents and which are deliberately kept manual?<\/li>\n<li>What\u2019s stopping CI teams from leveraging AI more: data access, IT, legal, procurement, or trust in the output?<\/li>\n<li>What does the ideal CI agent do?<\/li>\n<\/ol>\n<h4>Come and find Evaluate at Pharma CI<\/h4>\n<p>If you\u2019re attending Pharma CI, come and find the Evaluate booth to discuss your CI challenges and find out how we can support with our unique blend of data, AI and CI consulting expertise. If you can\u2019t make it to Newark, <a href=\"https:\/\/www.evaluate.com\/ja\/solutions\/norstella-atlas-ci\/?utm_campaign=EV-EVBRAND-202609-GLOB-atlas-ci&#038;utm_source=Evaluate&#038;utm_medium=website&#038;utm_content=blog#contactform\" target=\"_blank\" rel=\"noopener\">get in touch<\/a> and we can talk you through <a href=\"https:\/\/www.evaluate.com\/ja\/solutions\/norstella-atlas-ci\/?utm_campaign=EV-EVBRAND-202609-GLOB-atlas-ci&#038;utm_source=Evaluate&#038;utm_medium=website&#038;utm_content=blog\" target=\"_blank\" rel=\"noopener\">Atlas CI<\/a> and how we\u2019re reimaging custom CI monitoring programs to streamline your processes and focus more time on strategy.<\/p>\n<p><strong>Meet us at Pharma CI<\/strong><\/p>\n<ul>\n<li><strong>Presentation<\/strong>: <em>From Benchmark to Battleground: A Competitive Intelligence Lens on Pharma Productivity \u2013 Wednesday September 16, 2026 3:25pm &#8211; 3:55pm<\/em><\/li>\n<li><strong><em>Roundtable<\/em><\/strong><em>: From Pilot to Practice: Deploying AI Inside the CI Function \u2013 <\/em>Wednesday September 16, 2026 5:15pm &#8211; 6:00pm and Thursday September 17, 2026 11:50am &#8211; 12:20pm<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2026\u5e749\u670816\u65e5\u30fb17\u65e5\u306b\u7c73\u56fd\u3067\u958b\u50ac\u3055\u308c\u308bPharma CI 2026\u306b\u3066\u3001\u30a8\u30d0\u30ea\u30e5\u30a8\u30fc\u30c8\u306f\u7af6\u5408\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\uff08CI\uff09\u306b\u304a\u3051\u308b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578bAI\u306e\u6d3b\u7528\u3001R&amp;D\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u7af6\u5408\u30b7\u30b0\u30ca\u30eb\u3078\u3068\u5909\u63db\u3059\u308b\u65b0\u305f\u306a\u8996\u70b9 [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":56465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[12,18,60],"content-hub":[],"template-style":[],"class_list":["post-66362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai","tag-competitive-intelligence","tag-strategy-and-commericial"],"acf":{"use_alternative_header_image":"No (delete to use alternative)","alternative_header_image":null,"banner_image":"","author_image":12108,"author":"Kelly Chamberlain, Ph.D","author_title":"Partner, Market Intelligence","author_image_copy":"","author_copy":"","author_title_copy":"","form_field":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R&amp;D\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u7af6\u5408\u30b7\u30b0\u30ca\u30eb\u3078\u8ee2\u63db: \u88fd\u85ac\u4f01\u696d\u306e\u7af6\u5408\u5206\u6790\u306b\u3082\u305f\u3089\u3059\u65b0\u305f\u306a\u4fa1\u5024 | Evaluate<\/title>\n<meta name=\"description\" content=\"Evaluate is at Pharma CI 2026 in Newark. Join us on agentic AI, R&amp;D benchmarks as competitor signals, and our new CI agent, Atlas CI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evaluate.com\/ja\/blog\/turning-rd-benchmarks-into-competitor-signals\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R&amp;D\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u7af6\u5408\u30b7\u30b0\u30ca\u30eb\u3078\u8ee2\u63db: \u88fd\u85ac\u4f01\u696d\u306e\u7af6\u5408\u5206\u6790\u306b\u3082\u305f\u3089\u3059\u65b0\u305f\u306a\u4fa1\u5024\" \/>\n<meta property=\"og:description\" content=\"Evaluate is at Pharma CI 2026 in Newark. Join us on agentic AI, R&amp;D benchmarks as competitor signals, and our new CI agent, Atlas CI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.evaluate.com\/ja\/blog\/turning-rd-benchmarks-into-competitor-signals\/\" \/>\n<meta property=\"og:site_name\" content=\"Evaluate\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-11T15:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-02T06:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.evaluate.com\/wp-content\/uploads\/2026\/04\/competitive-intelligence-workflows.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolyn.Hall@norstella.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@evaluatepharma\" \/>\n<meta name=\"twitter:site\" content=\"@evaluatepharma\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolyn.Hall@norstella.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/\"},\"author\":{\"name\":\"Carolyn.Hall@norstella.com\",\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/#\\\/schema\\\/person\\\/2baaceafd11cef7e8e13e05ff4638002\"},\"headline\":\"R&#038;D\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u7af6\u5408\u30b7\u30b0\u30ca\u30eb\u3078\u8ee2\u63db: \u88fd\u85ac\u4f01\u696d\u306e\u7af6\u5408\u5206\u6790\u306b\u3082\u305f\u3089\u3059\u65b0\u305f\u306a\u4fa1\u5024\",\"datePublished\":\"2026-09-11T15:00:58+00:00\",\"dateModified\":\"2026-11-02T06:17:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/\"},\"wordCount\":482,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.evaluate.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/competitive-intelligence-workflows.webp\",\"keywords\":[\"AI\",\"Competitive Intelligence\",\"Strategy &amp; Commercial\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/\",\"url\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/\",\"name\":\"R&D\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u7af6\u5408\u30b7\u30b0\u30ca\u30eb\u3078\u8ee2\u63db: \u88fd\u85ac\u4f01\u696d\u306e\u7af6\u5408\u5206\u6790\u306b\u3082\u305f\u3089\u3059\u65b0\u305f\u306a\u4fa1\u5024 | Evaluate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.evaluate.com\\\/ja\\\/blog\\\/turning-rd-benchmarks-into-competitor-signals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.evaluate.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/competitive-intelligence-workflows.webp\",\"datePublished\":\"2026-09-11T15:00:58+00:00\",\"dateModified\":\"2026-11-02T06:17:12+00:00\",\"description\":\"Evaluate is at Pharma CI 2026 in Newark. 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