How Can Analogs Help Pharma Companies Forecast Effectively?

How Can Analogs Help Pharma Companies Forecast Effectively?

When you’re bringing a new drug to market, one of the many forecasting challenges is the ability to root your forecasts in reality. This is where analogs come in. Analogs are a really powerful forecasting tool and by selecting a suite of analogs can enable forecasters to take the past and use it as a […]