Consulting and analytics

Data and expertise – A holistic approach to problem-solving

Evaluate’s pharmaceutical consulting and analytics team is here to help clients address unique scientific, clinical and commercial challenges.

Consulting Analytics

Strategy Confidence Knowledge

We answer key asset, portfolio, and corporate strategy-related business questions​, powered by the combined resources of Norstella, one of the world’s largest pharma intelligence solutions providers.​

With a team of over 70 consultants globally, extensive data assets, and experience across therapy areas and modalities, we specialise in the areas of Portfolio Strategy, Licensing and Transaction Advisory and Competitive Intelligence.

Your unique commercial and clinical decisions require a partner who understands your business. Evaluate’s combination of leading data sources, deep pharma expertise, robust methodologies, data science and real-world data will ensure your teams make the right decisions to drive your growth.

Consulting Leads

Our experts will help you identify the tools and insights that support your strategic, commercial, or investment priorities.

Paul Verdin, PhD

Senior Vice President and Head of Consulting & Analytics

Paul leads the Evaluate’s consulting and analytics business, overseeing strategic advisory engagements across portfolio strategy, asset strategy, competitive intelligence, forecasting, valuation, and BD&L, working with clients across the global pharma and biotech ecosystem.

Paul brings extensive experience spanning academic research and life sciences consulting, supporting organizations ranging from early-stage biotech companies to large pharmaceutical corporate strategy teams. His work focuses on helping clients make evidence-based decisions across the product lifecycle, from pipeline prioritization through to commercial strategy and investment decision-making.

Mark Lansdell, PhD

Director and Asset & Portfolio Strategy Practice Lead

Mark leads client engagements focused on asset strategy, portfolio prioritization, opportunity assessment, forecasting and valuation, and development strategy across pharma and biotech portfolios. Mark brings over 25 years of biopharma and life sciences experience, having worked across academia, large pharma, and consulting roles. His background includes hands-on experience as a medicinal chemist, followed by senior analytical and advisory positions supporting strategic decision-making in R&D and commercial planning.

Ben Folwell, PhD

Director & Business Development & Licensing Lead

Ben specializes in quantitative analysis, leading projects covering buy and sell side due diligence, deal benchmarking, pipeline tracking, competitor analysis and product forecasting across a broad range of indications and markets, with an increasing focus on rare diseases. Recent work has included building prioritization models that can be used to identify in-licensing opportunities, out licensing partners, attractive indications, or technologies.​ Ben has authored multiple peer-reviewed journal articles and industry standard guideline documents.

Kelly Chamberlain, PhD

Partner​, Market Intelligence

As a neuroscientist, consultant and commercial leader, Kelly brings more than 16 years of experience in the life sciences sector. She partners with insights, analytics, and commercial strategy teams to transform how pharmaceutical organizations capture and operationalize market intelligence. At Evaluate, Kelly focuses on creative solutioning, bringing together life science consultants, data scientists, and subject‑matter experts to build custom intelligence programs and products that leverage the full breadth of Norstella’s assets, including gold-standard forecasting, real‑world data, market access insights, and expert journalistic intelligence. With expertise in competitive landscape analysis, tech-enabled secondary monitoring, primary research, and comprehensive conference coverage, her work supports translation of complex market signals into clear, actionable insights. Kelly holds a PhD in Neuroscience from Georgetown University and completed a postdoctoral fellowship at the National Institute of Neurological Disorders and Stroke (NINDS).

Markella Kordoyanni, MA

Director, Consulting & Analytics

Markella brings 20 years of industry and consulting experience, with deep knowledge and expertise in oncology, rare disease and ophthalmology. She specializes in CI landscaping projects in specialty indications and has led our largest CI monitoring projects since 2020. She has led Norstella’s largest conference coverage engagements with Top 10 Pharma clients and brings on-the-ground, secondary and primary CI expertise. She holds an MBA from Baruch College and a master’s in biotechnology from Columbia University. 

Our capabilities

Our experts partner with clients to address business questions throughout the BD&L process. They streamline decision-making to build commercially-focused pipelines and help address the balance between internal and external innovation, offering;

  • In licensing candidate long list generation and prioritization
  • Out licensing partner identification, prioritization and outreach
  • Asset valuation and due diligence
  • Innovation trends analysis
  • Pipeline tracking and competitor monitoring

How can you objectively determine the true worth of acquisition and licensing targets and accurately assess the health of your portfolio? Our team can provide insights to enable informed portfolio strategy decisions. We can help you with tailored:

  • Market sizing and forecasting
  • Commercial opportunity assessment
  • Indication prioritization and strategy
  • Portfolio optimization

Competition in biopharma is fierce. Evaluate’s CI practice provides clinical and commercial teams with the support to understand their evolving competitive landscape and to facilitate strategic decision making. We help with:

  • Competitor and market insights
  • Competitor monitoring
  • Customized dashboards and analytics
  • Strategic workshops and recommendations

 

Ready to learn more? Contact us today to get started.