Access to Norstella-wide data and insights
Leverage proprietary AI solutions built on trusted Norstella data
Low friction opportunities to partner with our team and test our capabilities to build your business case
Tailored programs aligned to your investment goals from streamlined monitoring programs to all-in strategic support and business implications
Evaluate’s CI practice provides clinical and commercial teams with support to understand their evolving competitive landscape and to facilitate strategic decision making.
We help with:
Competitor and market insights
Competitor monitoring
Customized dashboards and analytics
Strategic workshops and recommendations
Whether you need streamlined virtual support or fully immersive on-the-ground intelligence, our team delivers clarity, context, and confidence at every step throughout the conference coverage journey. Partner with us to ensure your organization stays informed and ready to capitalize on market-shaping updates.
Which conferences are most critical for us this year?
How do we ensure complete capture of all important updates across conferences of interest?
Which presentations moved the needle? What does that mean for us?
Would real-time updates support leadership questions and help us respond faster?
Whether you need recurring newsletters or rapid, same day alerts, our consultants help you cut through noise, anticipate risk, and respond with confidence, keeping your organization poised to act in a fast-moving market.
How can we strengthen the way we monitor and prioritize competitive updates, ensuring mission-critical signals are not missed?
How do we reliably translate raw updates into clear, actionable business implications?
How can same-day alerts or curated newsletters help us respond faster and stay ahead of leadership expectations?
Whether profiling five competitors or 20, our team delivers clear, strategic, and actionable intelligence that empowers confident decision-making across your organization.
How can we access a single, consistent, and reliable view of competitor strategy?
How can we provide leadership with a concise narrative of our key competitors?
How can we proactively understand and prepare for a competitor’s future threat level?
Every strategic challenge is different. If you need to answer a unique commercial question or require tailored support beyond standard solutions, our consulting team will work with you to design an approach that fits your objectives, timelines, and data needs.
Hear directly from our consulting experts on how we work with clients, approach complex challenges, and deliver insight‑led support across the commercial lifecycle.
Our experts will help you identify the tools and insights that support your strategic, commercial, or investment priorities.
As a neuroscientist, consultant and commercial leader, Kelly brings more than 16 years of experience in the life sciences sector. She partners with insights, analytics, and commercial strategy teams to transform how pharmaceutical organizations capture and operationalize market intelligence. At Evaluate, Kelly focuses on creative solutioning, bringing together life science consultants, data scientists, and subject‑matter experts to build custom intelligence programs and products that leverage the full breadth of Norstella’s assets, including gold-standard forecasting, real‑world data, market access insights, and expert journalistic intelligence. With expertise in competitive landscape analysis, tech-enabled secondary monitoring, primary research, and comprehensive conference coverage, her work supports translation of complex market signals into clear, actionable insights. Kelly holds a PhD in Neuroscience from Georgetown University and completed a postdoctoral fellowship at the National Institute of Neurological Disorders and Stroke (NINDS).
Markella brings 20 years of industry and consulting experience, with deep knowledge and expertise in oncology, rare disease and ophthalmology. She specializes in CI landscaping projects in specialty indications and has led our largest CI monitoring projects since 2020. She has led Norstella’s largest conference coverage engagements with Top 10 Pharma clients and brings on-the-ground, secondary and primary CI expertise. She holds an MBA from Baruch College and a master’s in biotechnology from Columbia University.
Get in touch with our team to explore the right solutions for your business.
