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Knowledge and Insights: The Power of Real-World Data


Buzzwords in the life sciences industry – there are many: Artificial Intelligence (AI), Gen AI, Machine Learning (ML), digital health, and real-world data (RWD)/real world evidence (RWE). All are vast, complex areas with notable potential to impact our clients and the industry overall – across the continuum of the product lifecycle, spanning clinical and commercial […]

The Potential of Generative AI in the Digital Health Space


The use of AI in healthcare offers tremendous possibilities – as well as almost unprecedented levels of hype. Understanding where the real opportunities lie requires a clear view of the current state of the market and a grasp of the technologies that are on the horizon. It is still relatively early days in the journey […]

Evaluate Omnium: An Award-Winning Decision


Evaluate Omnium is now officially an award-winning solution!   Last month, we were delighted to announce that we have won an award. Evaluate Omnium, our machine learning-powered solution was named as Best Decision Management Solution by the AI Breakthrough awards. While we have always been very proud of Evaluate Omnium, and while we know that […]

Machine Learning and Intelligent Forecasting: Beyond the Black Box


The black box. That mysterious widget in which myriad magic tricks reside. For some it is a magical force that delivers exactly what you need, even if you don’t entirely understand how. For others, it is at best untrustworthy and at worst, dangerous. And any solution that offers machine learning, artificial intelligence or predictive analytics […]

What is Intelligent Forecasting?

what is intelligent forecasting

Intelligent forecasting is a hugely powerful tool for the life sciences industry…but what exactly IS it? These days we are not short on buzzwords around artificial intelligence. While experts can wax lyrical about the differences between AI, machine learning, and natural language processing, mere mortals are often left scratching their heads. For many people, it’s […]

Demystifying AI: Natural Language Processing (Part Two)


Natural language processing (NLP) is a key component of many machine learning approaches. We’ve looked at (broadly) how it works, now we investigate some of they key use cases in the life sciences industry. In the first part of this blog post, we looked at how Natural Language Processing works (at a high level, of […]

Demystifying AI: Natural Language Processing (Part One)


Machine learning and artificial intelligence are increasingly-used buzzwords in the pharma and biotech space. But what’s hiding in that black box? Artificial intelligence (AI) seems to have found its way into almost every aspect of our lives. Depending on the application – or indeed on your point of view – this is anything from a […]