The Billion Dollar Question: Are payer perspectives part of your strategy?

The importance of factoring in payer perspectives and reimbursement dynamics within an indication has become more critical than ever.  An effective market asset strategy throughout the product lifecycle is improved by understanding the needs of payers and pharmacy benefit managers during pipeline development.
 

In this webinar, we look at what manufacturers of successful asset launches have done differently, and discuss how to positively impact the likelihood of a successful drug launch.

Watch the webinar video for insights on:

• Incorporating payer views into your competitive strategy and market intelligence
• How to prioritise indications to yield the most positive responses from payers
• Future industry trends and changing market dynamics

    Lisa Urquhart
    Editor
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    Ritupriya Yamujala
    Director of Solution Engineering 
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   Sean Crowley 
   Director of New Business Development
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