Mind the Gap: Supporting Cross-Functional Teams with Corporate Level CI

Peer analysis is a cornerstone of competitive intelligence, offering leadership the broader perspective needed to shape strategy.

But it’s also a resource-heavy task that can overwhelm CI teams and prevent them from delivering the strategic guidance their organizations rely on.

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About this webinar

In this webinar, Evaluate’s CI experts will explore why peer analysis remains essential, even in today’s AI-driven landscape, and how to ensure it delivers maximum value.

  • How to spot and close competitive intelligence gaps
  • Best practices for building a robust peer analysis framework
  • Ways to minimize bias and strengthen the accuracy of your analysis
  • The strategic advantages of applying peer analysis insights across the organization

Speakers

Kelly Chamberlain, Ph.D.

Partner, Market Intelligence, Norstella

Paul D'Souza

Senior Consultant, Consulting & Analytics, Evaluate

Amanda Micklus

Senior Manager, Consulting & Analytics, Norstella

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