This unique session offers actionable insights and expert strategies to employ during this crucial phase of the product lifecycle so is a ‘must attend’ for brand planners, forecasters, marketing, sales force effectiveness (SFE), and commercial operations teams, who play a key role in product launches.

You’ll come away with a clearer understanding of how forecasting models and tools evolve as products move from development to market. We’ll also cover best practices for allocating resources, reducing disruptions, and maximising ROI.