Why Your Pharma Forecast Model is Failing the People Who Use it
Pharma forecasting models are critical to your planning processes. They’re also complex beasts which, if not fully understood by the people using them, can become distrusted and frustrating. I caught up with Abigail Spedding, Implementation Director at J+D Forecasting, to talk about what separates a forecast model that drives decisions from one that gets sidelined. […]
