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On-Demand Webinar

Optimising the Strategic Value of Cross-Functional Competitive Intelligence

Competitive Intelligence (CI) leaders are tasked with supporting stakeholders across various functions and managing assets throughout different development stages. However, the wide scope of these responsibilities can sometimes overwhelm their capacity, leading to more transactional relationships with internal teams.

How can CI leaders ensure that their hard-won insights are used to support strategic decisions at every level of the organisation? How can they ensure everyone has the right insights at the right time, making them available as needed to drive informed actions?

Watch the Webinar








What to Expect

In this session, we’ll explore ways to enhance cross-functional competitive intelligence (CI) workflows and strengthen relationships with stakeholders. We’ll also look at how to boost research efficiency and optimise methodologies, all with the goal of increasing the strategic value CI brings to the organisation.

Our Experts

Kelly Chamberlain

Kelly Chamberlain

Ph.D., Partner, Market Intelligence