Optimising the Strategic Value of Cross-Functional Competitive Intelligence

Competitive Intelligence (CI) leaders are tasked with supporting stakeholders across various functions and managing assets throughout different development stages.

However, the wide scope of these responsibilities can sometimes overwhelm their capacity, leading to more transactional relationships with internal teams.

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About this webinar

How can CI leaders ensure that their hard-won insights are used to support strategic decisions at every level of the organization? How can they ensure everyone has the right insights at the right time, making them available as needed to drive informed actions?

In this session, we’ll explore ways to enhance cross-functional competitive intelligence (CI) workflows and strengthen relationships with stakeholders. We’ll also look at how to boost research efficiency and optimise methodologies, all with the goal of increasing the strategic value CI brings to the organisation.

Speakers

Kelly Chamberlain

Kelly Chamberlain

Ph.D., Partner, Market Intelligence
As a neuroscientist, consultant and commercial leader, Kelly brings more than 16 years of experience in the life sciences sector. She partners with insights, analytics, and commercial strategy teams to transform how pharmaceutical organizations capture and operationalize market intelligence. At Evaluate, Kelly focuses on creative solutioning, bringing together life science consultants, data scientists, and subject‑matter experts to build custom intelligence programs and products that leverage the full breadth of Norstella’s assets, including gold-standard forecasting, real‑world data, market access insights, and expert journalistic intelligence. With expertise in competitive landscape analysis, tech-enabled secondary monitoring, primary research, and comprehensive conference coverage, her work supports translation of complex market signals into clear, actionable insights. Kelly holds a PhD in Neuroscience from Georgetown University and completed a postdoctoral fellowship at the National Institute of Neurological Disorders and Stroke (NINDS).

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