A top 20 pharmaceutical company was overwhelmed by the daily volume of competitive activity and needed a way to focus on the updates that truly mattered.
See how Evaluate delivered a customized CI program that combined landscape monitoring, business impact analysis, and comprehensive conference coverage to shift their approach from reactive to proactive and strengthen their competitive edge.
The Challenge
- Identify and prioritize same-day alerts for high-impact competitive updates.
- Establish a robust monitoring framework to deliver quarterly landscape insights.
- Gain clear visibility into on the ground conference intelligence, including primary insights.
- Access bespoke, high-touch support from subject matter experts for deeper analysis.
Our Approach
- Strategic Goal Alignment: Evaluate collaborated with stakeholders across the business to define success metrics, map expected catalysts, and ensure that deliverable templates mirrored internal needs.
- 24/7 Landscape Monitoring and High Impact Alerts: Evaluate’s team created a robust monitoring system to capture critical clinical and commercial updates, leveraging Norstella’s unparalleled data platforms and a structured threat ranking framework to clearly communicate the impact, likelihood, and timing of key market events.
- Quarterly Landscape Reports with “What’s New? / So What? / What’s Next?”: Evaluate’s experts delivered quarterly landscape reports with clear leadership-ready insights, keeping stakeholders aligned on competitor positioning, shifting timelines, and upcoming catalysts, and enabling leadership to prepare for key decisions and IR messaging.
- On-the-Ground Scientific Conference Coverage: Evaluate’s CI consultants attended eight scientific congresses, providing daily debriefs and presenting holistic post-conference insights to keep the client ahead of shifting data and competitor strategy.
The Impact
- A consistent, up-to-date knowledge baseline
- Stronger CI infrastructure and reporting cadence
- Increased cross-functional collaboration
- Complete visibility into scientific congress activity
- Enhanced pressure testing of internal assumptions through primary intelligence
