Digital technologies have plenty to offer a pharma industry seeking to up its productivity game. Attention often focuses artificial intelligence powered drug discovery or virtual trials that recruit and monitor patients using digital apps.
Both are compelling, yet neither will transform R&D economics anytime soon. The most impactful application of digital today is in improved decision-making. It is through accessing and analysing the right data to inform business development, portfolio reviews, capital allocation, market analyses and more.
In this article, we take a realistic look at the role of data science on the pharmaceutical industry.
