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Event Highlights
Thursday 30 April, 2026 | 9:10 - 9:40
Mind the Gap: Supporting Cross-Functional Teams With Corporate-Level CI
Peer analysis is a critical component of any competitive intelligence activity, providing leadership teams with the macro view they need to inform and drive strategy. It is also resource intensive and can leave CI teams bogged down in analysis and unable to provide the strategic guidance that the business demands from them.
In this presentation, Kelly Chamberlain will look at the value of getting peer analysis right – even in the era of AI. She will discuss how to identify competitive intelligence gaps, and highlight best practice for creating a peer analysis structure, the strategic benefits for leaders in applying learnings from peer analysis, and how to disseminate corporate-level CI insights across the business.
Kelly Chamberlain, PhD – Partner, Market Intelligence, Norstella
Read Bio
As a neuroscientist, consultant and commercial leader, Kelly brings more than 16 years of experience in the life sciences sector. She partners with insights, analytics, and commercial strategy teams to transform how pharmaceutical organizations capture and operationalize market intelligence. At Evaluate, Kelly focuses on creative solutioning, bringing together life science consultants, data scientists, and subject‑matter experts to build custom intelligence programs and products that leverage the full breadth of Norstella’s assets, including gold-standard forecasting, real‑world data, market access insights, and expert journalistic intelligence. With expertise in competitive landscape analysis, tech-enabled secondary monitoring, primary research, and comprehensive conference coverage, her work supports translation of complex market signals into clear, actionable insights. Kelly holds a PhD in Neuroscience from Georgetown University and completed a postdoctoral fellowship at the National Institute of Neurological Disorders and Stroke (NINDS).
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Competitive Intelligence Services
End-to-end insight from the conferences that shape your competitive landscape.
Whether you need streamlined virtual support or fully immersive on-the-ground intelligence, our team delivers clarity, context, and confidence at every step throughout the conference coverage journey. Partner with us to ensure your organization stays informed and ready to capitalize on market-shaping updates.
Questions we help to answer:
Which conferences are most critical for us this year?
How do we ensure complete capture of all important updates across conferences of interest?
Which presentations moved the needle? What does that mean for us?
Would real-time updates support leadership questions and help us respond faster?
Cut through the noise. Stay ahead of every meaningful competitive update.
Whether you need recurring newsletters or rapid, same day alerts, our consultants help you cut through noise, anticipate risk, and respond with confidence, keeping your organization poised to act in a fast-moving market.
Questions we help to answer:
How can we strengthen the way we monitor and prioritize competitive updates, ensuring mission-critical signals are not missed?
How do we reliably translate raw updates into clear, actionable business implications?
How can same-day alerts or curated newsletters help us respond faster and stay ahead of leadership expectations?
A complete, strategic narrative of the competitors shaping your future.
Whether profiling five competitors or 20, our team delivers clear, strategic, and actionable intelligence that empowers confident decision-making across your organization.
Questions we help to answer:
How can we access a single, consistent, and reliable view of competitor strategy?
How can we provide leadership with a concise narrative of our key competitors?
How can we proactively understand and prepare for a competitor’s future threat level?
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Every strategic challenge is different. If you need to answer a unique commercial question or require tailored support beyond standard solutions, our consulting team will work with you to design an approach that fits your objectives, timelines, and data needs.
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