Use Case

Commercial Opportunity Assessment

Commercial opportunity assessment is a key strategic step in the drug development process, giving you a deeper understanding of the potential clinical and commercial differentiation, competitive landscape, and overall market dynamics for a new product.

Identifying the next blockbuster can be like chess: you need to think many moves ahead to be successful.

When bringing new assets into your pipeline, you need a deep understanding of their potential clinical and commercial differentiation, their competitive landscape, and the overall dynamics of the market they’re in. Access the breadth and depth of insights you need to prioritise opportunities and amplify commercial success. We combine company financials and profiles, product attributes, consensus forecasts, and market knowledge to help you take the right products to the right market in the right way.

Use Evaluate to access the breadth and depth of insights you need to prioritize opportunities and amplify commercial success. We combine company financials and profiles, product attributes, consensus forecasts, and market knowledge to help you take the right products to the right market in the right way.

Make your next move the right move

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Focus on the opportunities that are in line with your strategy

Don’t disappear down the rabbit hole of something that catches your eye. Be rigorous in your research and focus on the assets – internal or external – that best fit your long-term strategy. Assess the market to define a shortlist of key opportunities for your therapy area or indication

Produce bottom-up forecasts for key assets

It’s vital that you can accurately assess the net present value and market potential of the assets you’re focused on. Adding industry-standard data to the valuation process provides confidence when making recommendations.

Build a highly detailed, accurate business case

Your business case will be undermined if you can’t justify your assumptions. Develop a well-validated forecast for in-licencing candidates using solid epidemiology data, pricing assumptions, prescribing patterns, and potential time to market. Ensure you model multiple scenarios so you fully understand the implications of potential market changes beyond your control.

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